Overview
What this engagement covers and where it stands
Technical SEO fixes for experitas.com, from the fix sheet Mad Fish prepared on October 15, 2026. The client approved every item on October 22. Work started October 26.
The scope
- Phase 1. Fixes 1–8 plus the www redirect: server rendering for articles and the Insights hubs, duplicate head tags, the
/authnoindex, homepage JavaScript, images,llms.txtpricing and accessibility polish. - Phase 2. Fixes 9–12: structured data, titles and descriptions, internal links and physician author bylines. These build on Phase 1, and the author bylines need names and credentials from the client.
Where things stand
| Area | Status |
|---|---|
| Repo and DNS access | Confirmed |
| Local copy of the site | Running, output matches the live site |
| Preview site | Live at experitas.joeyyax.dev |
| Baseline | Taken October 26, see Baseline |
| Phase 1 fixes | In progress |
| Phase 2 fixes | Not started |
The fix sheet stays the place to track individual items. These docs carry the detail behind each one.
For the cause behind each fix, see SEO Fixes. For how the site is put together and how changes reach it, see Platform.